Memorex, the number one brand of digital media and media accessories in the U.S., is once again at the forefront of the industry’s latest DVD technology. Memorex’s new 8X DVD+RW media deliver the fastest rewrite speeds and highest performance available to consumers.

Ideally suited for consumers who depend on these discs to rewrite home movies, favorite music, family photos and important data, Memorex 8X DVD+RW media deliver all of this in half the time of 4X media. With Memorex’s award- winning DVD burners, consumers can rewrite a full disc — a full two hours of video — in less than eight minutes! Memorex 8X DVD+RW discs store 4.7 GB of video, photo, music or data files.

Memorex leads the DVD+RW media category with more than 45 percent market share through the first quarter of 2005 based on unit sales, according to The NPD Group. This is almost four times greater than the number two vendor. In 2004, Memorex was number one in the +RW category for the third year in a row. Memorex also leads in the DVD+R category with 23 percent unit share, two times that of the number two vendor.

“Consumers are widely adopting the use of DVD recorders, and they need the highest performing optical media to meet their DVD recording needs,” said Brad Yeager, director of product marketing, optical media. “With our 8X DVD+RW media, Memorex is once again bringing the latest recording technology to the consumer marketplace.”

Memorex is a DVD+RW Products Promotion Group (DPPG) member of the DVD+RW Alliance, a group of industry-leading personal computing, optical storage and electronics manufacturers committed to developing and promoting a universally compatible, rewritable DVD format to enable true convergence between personal computing and consumer electronics products. Memorex also offers more DVD+R/+RW package configurations than any other retail brand of media.

Pricing and Availability

Memorex 8X DVD+RW discs will be available in retail stores nationwide in August. A five-pack of discs will be available for a suggested retail price of $9.99 per pack.

Is it live or is it Memorex?®

Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company’s Web site at www.memorex.com.

Memorex and the Memorex logo are trademarks of Memorex International Inc.

All other trademarks and registered trademarks are the property of their respective companies.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.

Source: Memorex

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